Virginia Commonwealth University

Richmond, Virginia

Virginia Commonwealth University (VCU) is a public research university located in Richmond, Virginia. MCV was founded in 1838 as the medical department of Hampden–Sydney College, becoming the Medical College of Virginia in 1854. In 1968, the Virginia General Assembly merged MCV with the Richmond Professional Institute, founded in 1917, to create Virginia Commonwealth University. In 2018, more than 31,000 students pursue 217 degree and certificate programs through VCU's 11 schools and three colleges. The VCU Health System supports the university’s health care education, research and patient care mission. For more information, visit www.VCU.edu.

VCU maintains a number of student and visitor parking facilities on their Monroe Park and MCV campuses. Their primary parking decks were developed over an extended period of time and the exterior architectural signage was vastly inconsistent and did not comply with current VCU brand standards. 1717 Design was commissioned to develop a set of system-wide, brand-compliant standards that would unify the architectural signage on all of their current and future parking decks and apply the standards to the following four decks — West Broad Street, West Cary Street, West Main Street, and Eighth Street. In additional to unifying the exterior architectural signage, the project included developing system-wide standards for interior color-coded graphics designed to both identify parking levels and streamline future updates and maintenance.